I thought that the book The Tipping Point was a very interesting read. It talked about the idea of social trends and how something can spread so fast and instantly become said trend. It is very interesting how something can go from a thing that one person does and all of a sudden blow up and become the next big thing. It might not even be something that one would find “appealing.” For example, I think that high-waisted shorts for girls and low baggy pants for guys are extremely unattractive. However, they are both currently huge trends in America and are being worn by many of the youth today.
How the “tipping point” can change the way the world views something or someone is such a great theory. Like I said before, it can be anything from a fashion to a TV show, to a video found on the internet. The author of the book,Gladwell talks about the three rules to determine whether something becomes the latest “trend.” He coins this the “Rules of Epidemics.” The three rules he describes are The Law of the Few, The Stickiness Factor, and the Power of the Context.
Throughout the book Gladwell goes on to explain the three different factors. The Law of the Few talks about how a number of influential types of people can cause a trend to grow. Many “outbreaks” can be traced back to a small group on “infectors” which he breaks into smaller groups: the “Connectors, Mavens, and Salesmen.” The Connectors are people who are in different types of genres of our life that help connect things. Mavens are those who help consumers by helping them back decisions and Salesmen are people who are very persuasive in convincing people to buy and do certain things.
The Stickiness Factor is whether this new trend will actually stick in popularity. Will this new fashion statement actually take over America? Will kids all over the country wear extremely baggy pants that show their underwear? Or will something such as Rebecca Black’s Friday be a hit for a few weeks then will disappear into the atmosphere? Will the “new thing” stick in the minds of the public and influence their behavior? The author uses various examples to support his theory such as the TV show Sesame Street and how it influences our youth today. It teaches many kids their letters, numbers and other things to help in their learning development.
The Power of the Context talks about how the environment has to be just right for the trend to grow. As an example, the author talks about rapid decline in violent crime rights in New York City during the 90s. He talked about how a few little changes in the environment allowed said factors to “tip” into a big decrease in crime. He then goes on to talk about how in order for a “tip” to work, a large population needs to use said trend.
Overall, I think this book was very interesting in learning about trends and how they actually become big into our world. It is so odd to me how something so small and stupid can become the next big thing. Who would have ever thought that terms such as “YOLO” and “FML” would be used in normal sentences on a regular basis or that a two little british girls would become the next big thing in Ellen Degeneres’s eyes simply from a youtube video their mother posted. It is quite fascinating how things become trends and I really enjoyed reading this book for more details.